FAQs

  • CAPAS is a real-time IRL engagement engine that uses geolocation + behavior triggers to activate and retain audiences. It solves the problem of digital tools that fail to convert interest into real-world engagement — helping brands drive visits, purchases, and loyalty rather than fleeting clicks.

  • CAPAS activates users at every stage:
    • Pre-visit: discovery alerts, QR scans, social or email links
    • During visit: in-store challenges, demos, content, and receipt uploads
    • Post-visit: surveys, rewards, follow-up tasks, and retargeting to drive repeat behavior

  • CAPAS powers a wide range of audience engagement: geolocated store/event discovery, QR scans, IRL photo or video captures, content interactions, surveys, in-store demos, receipt uploads, and post-purchase activities.

  • Yes. CAPAS works for large events, sampling programs, retail launches, store drops, ongoing shopper engagement, and digital-to-IRL campaigns. It is designed for both one-time activations and always-on programs.

  • Most brands launch within 2–6 weeks depending on asset readiness and whether they choose a custom-branded experience, API integration, or a fast-start using the CAPAS app.

  • Pilots usually run 3–6 months using a “crawl, walk, run” approach. Brands start with a focused activation, test engagement and incentives, measure results, and then expand to new regions, products, or audiences.

  • Users discover stores or events through maps, alerts, or QR codes. CAPAS then guides them through in-store actions such as product finds, demos, and receipt submissions. Follow-up tasks and rewards drive repeat purchases and long-term loyalty.

  • Yes. CAPAS re-engages users with new activities, incentives, and behavior-triggered experiences, helping brands build ongoing relationships and improve lifetime value.

  • No. Brands can run CAPAS through a custom-branded solution, API/SDK integration, or the existing CAPAS app, making it easy to launch even without an existing digital ecosystem.

  • Traditional tools focus on clicks and impressions. CAPAS focuses on real-world behavior—driving visits, purchases, and retention through hyper-precise geolocation and real-time triggers. It delivers measurable outcomes instead of passive digital metrics.